Business WireEntertainment

Rumble Introduces Rumble Reel, Unlocking Access to Short-Form Digital Video

TORONTO–()–Today Rumble formally introduced Rumble Reel, a storehouse of more than 40,000 brand-safe, digital videos available for editorial and commercial use. Producers, brands, broadcasters, content buyers and distributors can license, a-la-carte, short-form video from a vast, eclectic library. From “Priceless Moments,” “Strange Weather” and “Unusual Talents” to “Stupid Criminals,” “Dash Cam Footage,” and “Heroic Animals,” Rumble Reel hosts an entertaining and heartwarming marketplace of clips and footage, provided by individual creators and content partners who grant usage rights to Rumble.

“Together with our creators, we have assembled a treasure trove of authentic content that until now, has never been widely available for commercial use,” said Claudio Ramolo, Chief Content Officer, Rumble, Inc. “We continue to hear from morning news programs, clip shows, publishers and digital agencies around the world in search of very specific footage – Rumble Reel was introduced to serve them more efficiently, with a rights management platform that’s multi-channel ready and time zone agnostic. Our business is centered on intelligently managing digital video rights across the world and Rumble Reel brings that to scale.”

Historically, the ability to license videos that are exclusive to Rumble, was available only available to Rumble’s customers who adopted the Rumble video player. With Rumble Reel, producers, brands, broadcasters and content buyers and distributors around the world can download video with a few clicks. Once an account is established and verified, customers can browse for videos available for license, add them to their digital shopping cart and then download the video files directly.

Videos on Rumble Reel have been pre-screened for copyright, rated for performance potential and approved as ‘brand safe,’ by leveraging artificial intelligence that analyzes over 2000 variables for each video at the point of upload. Creators who post on Rumble expand their audience and receive cut of the proceeds when Rumble licenses out their videos.

Licensed videos on Rumble Reel are available immediately, starting at US$150 to members. Pricing is tiered by domain viewing platform, social media usage, and license duration. From the home page, click “Rumble Reel” on the left-side navigation. After selecting videos, members who are logged in can click the “License Now” button, located under the video, for pricing options and proceed to checkout. For bulk and geo-restricted licensing, please contact licensing [at] rumble.com.

About Rumble

Rumble connects video creators to online publishers and advertisers. Rumble screens, hosts, licenses and distributes streaming video around the world. It gives creators a share in the economics, publishers a cost effective video infrastructure and brands a safe place to advertise online. Based in Toronto, Rumble has earned top rankings from comScore, Alexa, Tubular and Quantcast since its formation in 2013.

Source: Business Wire Entertainment News

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