BBCTechnology

Rose gold rising

Walk along a fashionable street, from London to Jakarta, and you’re likely to see passers-by wearing at least one item of rose gold clothing, or carrying a rose gold bag or accessory.
The colour, an unusual shade of pink, seems to be everywhere these days, but it’s gone far beyond fashion and jewellery.
At Milan Furniture Fair in April – the largest annual interior furnishings fair in the world – rose gold kitchens were all the rage.
The colour has been popping up vividly at weddings, in cakes at trendy patisseries, and if you need a new set of wheels, now you can get a rose gold car.
But why is it so popular?
Apple iPhone 6S
For most of the general public, the first we’d ever heard of the colour was when Apple launched the rose gold iPhone 6S line in September 2015.
The iPhone 6S was one of Apple’s most popular launches, with 40% of all pre-orders for the rose gold model.
It was the gadget for celebrities and social media influencers – a rare occurrence where those who were fashionable actually took notice of a gadget launch event, and even more unusually, signalled that the iPhone 6S was the “must have” item of the season.
However, rose gold was actually around long before it was chosen to be the finishing on a smartphone. According to leading fashion trend spotting agency WGSN, rose gold first started becoming popular in 2012, when it began being regularly featured in jewellery.
This led to some rose gold creations on the catwalk from designers like Jimmy Choo and Cavalli, in part due to a rising trend for copper-coloured items, inspired by interior designer Tom Dixon’s penchant for copper lights and homeware in 2013.
“When we see a trend develop is when we see lots and lots of examples of it, and it creates a pattern,” WGSN’s colour director Jane Boddy tells the BBC.
“The copper trend definitely would have affected rose gold, because copper is very similar to rose gold, and copper enabled people to embrace metallics.”
Ms Boddy said that the rose gold iPhone caused the colour to “hit critical mass”, and because of this, in 2016 the colour was named Pantone Colour of the Year, under the moniker “rose quartz”.

Source: BBC
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