XIAMEN, China–(BUSINESS WIRE)–Meitu (SEHK:1357) announced that its selfie editing app BeautyPlus and Korean mask pack brand Kocostar starred together in Vietnamese version of ‘Oh My Baby’, which is one of the most popular TV shows in Vietnam, with their branded camera filter launched in app, on July 29th.
Meitu‘s BeautyPlus is one of the most popular selfie app which features photo editing, stickers and AR (Augmented Reality) camera filters. Recently it has surpassed more than 300 million users globally.
BeautyPlus and Kocostar have been cooperating from this March, launching branded AR filters in Korea and Vietnam. Following the previous AR filter inspired by the lip mask product from Kocostar, BeautyPlus has developed a new filter for this season with Kocostar’s main product, ‘Tropical Eye Patch.’ It features natural and cute design for the people of all ages even for those who are new to the app through the broadcast.
The TV show, ‘Oh My Baby’, ‘Con d?n t? hành tinh nào’ in Vietnamese, which attracted the attention of the public with its first joint production between the major broadcasters in Korea and Vietnam, has recorded significantly high viewing rate around 2%. It’s now introducing various Korean products during the show at the forefront of Korean wave.
From the last episode, the famous actress Ngoc Lan and her husband Thanh Binh who’s also a famous actor in Vietnam starred in the show with their child using Kocostar’s mask pack products and had a fun time together playing with BeautyPlus AR filters.
“We are thrilled to collaborate in marketing with Kocostar when it enters into the Vietnamese market for the first time,” said Kathy Park, General Manager of Business Development at Meitu Korea office. “We will expand our partnership with the brands based on the business network and massive user traffics we have especially in Asian market.”
Established in October 2008, Meitu (SEHK:1357) is a leading AI-driven mobile internet company headquartered in China. With a mission to inspire more people to express their beauty, the company has developed a rich portfolio of software and smart hardware products around the concept of beauty, including Meitu, BeautyCam, Meipai (a short-form video community app) and Meitu Smartphones. For more information, please visit http://corp.meitu.com/en/ .
Source: Business Wire Entertainment News