MUMBAI, India–(BUSINESS WIRE)–Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that its Indian subsidiary, Eros International Media Limited, formed a joint venture with V. Vijayendra Prasad, one of India’s most prestigious screen-writers and directors. Eros and Mr. Prasad have agreed to partner and jointly develop scripts, greenlight projects, and produce and distribute films and web-series across Hindi, Telugu and Tamil languages.
As an award-winning screen-writer and director, Mr. Prasad is popular for his body of work in various Indian language films, including many high-grossing box office successes including Baahubali, Makhkhi and Magadheera. Mr. Prasad has been recognized with several popular Indian awards, including Filmfare Award for Best Story (Bajrangi Bhaijaan), Nandi Award for Best Feature Film (Rajanna), Sony Guild Award for Best Story (Bajrangi Bhaijaan) and The Iconic Trade Achiever of the Year for Indywood Film Market. Eros and Mr. Prasad last collaborated for Bajrangi Bhaijaan, which garnered worldwide success, including a strong box office performance in China. Setting this venture into motion, Mr. Prasad has already penned ten stories for the joint venture and several leading directors have been selected to bring the stories to life. These include a family action thriller by acclaimed Telugu director Sukumar, another thriller in Tamil and Telugu by S.S. Kanchi and Sriman making his Hindi directorial debut under the joint venture.
Speaking about the joint venture, Mr. Sunil Lulla, Managing Director, Eros International Media Ltd said, “It is an honor to collaborate with V. Vijayendra Prasad. By combining his stories and the vision of some of the best directors in India, strengthens our content offering and further positions Eros as the destination for world class cinematic experience. Our aim is to constantly create lasting intellectual property by collaborating with leading talent across Hindi and regional industries to deliver the best in entertainment.”
Speaking on his partnership with Eros International, Mr. V. Vijayendra Prasad said, “I am truly delighted to be partnering with a leading studio like Eros International, undisputed leaders with the best global marketing and distribution infrastructure. I hope this announcement is the beginning of a long and successful journey together in presenting films that will be appreciated.”
About Eros International Plc
Eros International Plc (NYSE:EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
Source: Business Wire Entertainment News