BOSTON–(BUSINESS WIRE)–Applause, the worldwide leader in crowd-sourced digital quality, announced today that prominent film director, producer, and YouTuber Casey Neistat will close out the first day of DigitalXChange ‘18, the company’s annual customer conference. As the premiere conference for digital quality and innovation, DigitalXChange draws technology leaders from top brands like CNN, Realtor.com, and Citi to highlight how they accelerate software velocity and improve quality – resulting in digital experiences that truly surpass customer expectations.
Before his YouTube fame, Neistat made his mark as an independent film and television commercial director, and starred in his own show with his brother on HBO. Eventually, Neistat combined his storytelling ability with his commercial expertise to attract a global audience of 10.2 million subscribers on his YouTube channel and re-define branded content with companies such as Mercedes and Nike. Most recently, Neistat launched a new startup, 368, in New York City.
“I’ve spent my entire career pushing boundaries and finding what consumers really care about,” said Neistat. “With DigitalXChange, Applause is doing that very thing for technology companies by offering them a unique chance to attend an event that is both educational and experiential.”
Neistat is DigitalXChange’s main keynote, joining Applause CEO Doron Reuveni, technologist Tom Wujec, Forrester analyst Julie Ask, and Affectiva founder Rana el Kaliouby. The event will also feature discussions and customer stories about consumer app trends, crowd testing, test automation, digital payments, voice recognition, artificial intelligence (AI), and more.
“Casey has an innate talent for helping people see the world from a new perspective,” said Charlie Ungashick, Applause CMO. “Applause brings this same vantage point to its customers – giving them insight into the experiences users truly have with their products in the real world. In the end, experience matters, and Casey is a great person to speak to that.”
With the overwhelmingly positive feedback from last year’s event in San Francisco, Applause has expanded DigitalXChange to include an extra half a day to accommodate more of what attendees loved – keynotes, sessions, and content.
DigitalXChange ’18, occurring October 2 and 3 in Boston, offers the opportunity to network with industry peers and key decision makers from some of the world’s most innovative companies. Never before has digital experience presented so many opportunities for companies to touch their customers – from voice and artificial intelligence (AI) to app interactions to ordering online for store pick up. With real-world examples told by Applause customers, DigitalXChange will allow attendees to learn how to make the most of these powerful technology trends.
Applause is the worldwide leader in crowd-sourced digital quality testing. Software is at the heart of how all brands engage users, and digital experiences must work flawlessly everywhere. With 300,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds time-to-market for websites, mobile apps, IoT, and in-store experiences.
Thousands of leading companies — including Ford, Fox, Google, and Dow Jones — rely on Applause as a best practice to deliver high quality digital experiences that customers love. Learn more at www.applause.com.
Source: Business Wire Entertainment News