NEW YORK–(BUSINESS WIRE)–180 South Group today announced the appointment of Fanny Axén to the position of Global Brand Division Leader, Beyond Pacific®, effective immediately. In June, Axén was named Project Manager for 180 South, Americas. She will continue to report directly to Kyle Kane, Co-founder and CEO, while leading the new Los Angeles-based consumer product division.
“Ms. Axén has continuously demonstrated her strong leadership skills, and is consistently recognized for her unique ability to drive value for our clients,” said Kane. “I am confident that Fanny’s passion and deep understanding of the global marketplace, coupled with her management expertise and operational agility, make her ideally suited to unlock new opportunities and accelerate growth for our clients around the globe.”
Since joining 180 South from 2015 to 2016, Axén led the brand in EMEA where she oversaw sales, marketing, merchandising, product development and direct-to-consumer activities. In her most recent role as Project Manager, she helped to coordinate the brand’s Americas business and strategic initiatives for sales, merchandising and the direct-to-consumer business, spanning various markets and industry categories.
Prior to joining 180 South, Axén contributed to iconic entertainment projects, such as Nicki Minaj, Elan Morrison, Rick Ross, Mohombi, Ryan Leslie, and Ro James. She has spent nearly twelve years in marketing and held various positions, including Head of Music / A&R, public relations, and sales management roles.
“I am honored to lead the global direction for 180 South via Beyond Pacific, which includes some of the world’s most premier artists and iconic brands,” said Axén. “The 180 South brand teams work hard every day to inspire people, and to bring innovative products to the synapses of global consumers. With our new strategic focus and operational rigor, I know that together we will guide our clients into the next phase of global growth.”
About 180 South
180 South is a creative management agency representing the world’s premier artists and brands. Recently ranked #13 Fastest Growing Company in NYC, and #24 in Global Marketing & Advertising, https://www.inc.com/profile/180-south, and featured as a “Purpose Driven Workplace” in 2017 https://cotribute.com/purposedrivenworkplaces/180-south-natural-born-givaz/.
Founded by former entertainment executives with high profile brand experience, 180 South is anchored by strategic partnerships in core areas relating to content creation, brand integration, and investment management. https://underdog.nyc/kyle-kane
180 South improves the quality, value, and competitive edge of their clients through the development of strategies and opportunities in music, fashion, film, and television. With superior service standards and an innovative platform of artist & brand partnerships, 180 South offers unique and insightful perspectives, applying creative minds to the development of creative solutions. http://www.180southgroup.com
About Beyond Pacific®
With a focus on consumer product launches and experiential activations, Beyond Pacific reaches across international waters to bring the most innovative products and services to the synapses of global consumers. http://www.waybeyondpacific.com/
Source: Business Wire Entertainment News